Medica
Medica
Medica
Online platform
Online platform
Online platform
For
For
For
Health
Health
Health
Insurance & savings
Insurance & savings
Insurance & savings
Oct, 2025
Oct, 2025
Oct, 2025
Health
Health
Health
Website
Website
Website
Mobile App
Mobile App
Mobile App
// overview
THE BRAND
Medica is a healthcare app built to make personal health management simpler, more accessible, and less stressful. From ordering prescription drugs to speaking with a licensed doctor from home, Medica brings the essentials of healthcare into one place. It also helps users plan ahead with health savings and insurance coverage, so when something unexpected happens, they're not caught off guard.
// overview
THE BRAND
Medica is a healthcare app built to make personal health management simpler, more accessible, and less stressful. From ordering prescription drugs to speaking with a licensed doctor from home, Medica brings the essentials of healthcare into one place. It also helps users plan ahead with health savings and insurance coverage, so when something unexpected happens, they're not caught off guard.
// overview
THE BRAND
Medica is a healthcare app built to make personal health management simpler, more accessible, and less stressful. From ordering prescription drugs to speaking with a licensed doctor from home, Medica brings the essentials of healthcare into one place. It also helps users plan ahead with health savings and insurance coverage, so when something unexpected happens, they're not caught off guard.
// Problem
THE CHALLENGE
Healthcare in Nigeria is fragmented. Getting a prescription filled means long queues. Seeing a doctor means leaving work. Saving for health emergencies is rarely something people plan for. And health insurance feels out of reach for most individuals.
Medica needed a product that tackled all of this from scratch. No existing design to build on, no established patterns to follow. The challenge was to design a mobile experience that felt warm and trustworthy enough for health, while being simple enough for anyone to navigate without guidance.
// Problem
THE CHALLENGE
Healthcare in Nigeria is fragmented. Getting a prescription filled means long queues. Seeing a doctor means leaving work. Saving for health emergencies is rarely something people plan for. And health insurance feels out of reach for most individuals.
Medica needed a product that tackled all of this from scratch. No existing design to build on, no established patterns to follow. The challenge was to design a mobile experience that felt warm and trustworthy enough for health, while being simple enough for anyone to navigate without guidance.
// Problem
THE CHALLENGE
Healthcare in Nigeria is fragmented. Getting a prescription filled means long queues. Seeing a doctor means leaving work. Saving for health emergencies is rarely something people plan for. And health insurance feels out of reach for most individuals.
Medica needed a product that tackled all of this from scratch. No existing design to build on, no established patterns to follow. The challenge was to design a mobile experience that felt warm and trustworthy enough for health, while being simple enough for anyone to navigate without guidance.
// Target
BUSINESS GOALS & OBJECTIVES
Build a mobile app that makes everyday healthcare feel effortless for individuals and families. The platform needed to bring together five distinct services without feeling cluttered or overwhelming.
The core goals were to:
Make prescription ordering fast, delivery-first, and stress-free
Help users stay consistent with medication through smart reminders
Give users a simple way to save toward health emergencies
Connect users to licensed doctors through telemedicine
Make health insurance accessible and easy to understand
Design a waitlist website that built early trust and anticipation for launch
// Target
BUSINESS GOALS & OBJECTIVES
Build a mobile app that makes everyday healthcare feel effortless for individuals and families. The platform needed to bring together five distinct services without feeling cluttered or overwhelming.
The core goals were to:
Make prescription ordering fast, delivery-first, and stress-free
Help users stay consistent with medication through smart reminders
Give users a simple way to save toward health emergencies
Connect users to licensed doctors through telemedicine
Make health insurance accessible and easy to understand
Design a waitlist website that built early trust and anticipation for launch
// Target
BUSINESS GOALS & OBJECTIVES
Build a mobile app that makes everyday healthcare feel effortless for individuals and families. The platform needed to bring together five distinct services without feeling cluttered or overwhelming.
The core goals were to:
Make prescription ordering fast, delivery-first, and stress-free
Help users stay consistent with medication through smart reminders
Give users a simple way to save toward health emergencies
Connect users to licensed doctors through telemedicine
Make health insurance accessible and easy to understand
Design a waitlist website that built early trust and anticipation for launch
// Approach
HMWs / SOLUTIONS
How might we make managing your health feel as easy as using any other everyday app?
The answer was simplicity at every touchpoint. Onboarding was designed to get users into the product quickly, with just enough context to feel confident. Each feature lives in its own clear space, ordering, reminders, savings, insurance, and telemedicine all accessible without friction. The prescription flow was built around delivery, skipping the pharmacy entirely. Reminders were tied directly to prescriptions so users never had to set them up manually. The savings and insurance flows were designed to feel approachable, not clinical, because the goal was to make planning for health feel like a natural habit rather than a chore.
// Approach
HMWs / SOLUTIONS
How might we make managing your health feel as easy as using any other everyday app?
The answer was simplicity at every touchpoint. Onboarding was designed to get users into the product quickly, with just enough context to feel confident. Each feature lives in its own clear space, ordering, reminders, savings, insurance, and telemedicine all accessible without friction. The prescription flow was built around delivery, skipping the pharmacy entirely. Reminders were tied directly to prescriptions so users never had to set them up manually. The savings and insurance flows were designed to feel approachable, not clinical, because the goal was to make planning for health feel like a natural habit rather than a chore.
// Approach
HMWs / SOLUTIONS
How might we make managing your health feel as easy as using any other everyday app?
The answer was simplicity at every touchpoint. Onboarding was designed to get users into the product quickly, with just enough context to feel confident. Each feature lives in its own clear space, ordering, reminders, savings, insurance, and telemedicine all accessible without friction. The prescription flow was built around delivery, skipping the pharmacy entirely. Reminders were tied directly to prescriptions so users never had to set them up manually. The savings and insurance flows were designed to feel approachable, not clinical, because the goal was to make planning for health feel like a natural habit rather than a chore.
// Execution
DESIGN REQUIREMENTS
Prescription ordering flow with NAFDAC-approved medication listings and delivery tracking
Medicine reminder system linked to active prescriptions with notification support
Health savings feature for setting aside funds toward emergencies
Insurance plan selection with coverage details and enrolment flow
Telemedicine flow for booking and joining consultations with licensed doctors
// Execution
DESIGN REQUIREMENTS
Prescription ordering flow with NAFDAC-approved medication listings and delivery tracking
Medicine reminder system linked to active prescriptions with notification support
Health savings feature for setting aside funds toward emergencies
Insurance plan selection with coverage details and enrolment flow
Telemedicine flow for booking and joining consultations with licensed doctors
// Execution
DESIGN REQUIREMENTS
Prescription ordering flow with NAFDAC-approved medication listings and delivery tracking
Medicine reminder system linked to active prescriptions with notification support
Health savings feature for setting aside funds toward emergencies
Insurance plan selection with coverage details and enrolment flow
Telemedicine flow for booking and joining consultations with licensed doctors
// Blockers
DESIGN CONSTRAINTS
This was a 0-to-1 product, meaning every pattern, flow, and component had to be established from the ground up
The product needed to serve multiple distinct healthcare verticals within a single app without feeling like five separate products stitched together
The target audience spanned a wide age range, so the design had to be accessible to users with varying levels of tech familiarity
// Blockers
DESIGN CONSTRAINTS
This was a 0-to-1 product, meaning every pattern, flow, and component had to be established from the ground up
The product needed to serve multiple distinct healthcare verticals within a single app without feeling like five separate products stitched together
The target audience spanned a wide age range, so the design had to be accessible to users with varying levels of tech familiarity
// Blockers
DESIGN CONSTRAINTS
This was a 0-to-1 product, meaning every pattern, flow, and component had to be established from the ground up
The product needed to serve multiple distinct healthcare verticals within a single app without feeling like five separate products stitched together
The target audience spanned a wide age range, so the design had to be accessible to users with varying levels of tech familiarity
High fidelity user
Interface Design
High-fidelity user interface design
High fidelity user
Interface Design
// DEsign output
// Results
DESIGN OUTCOME
The design established Medica as a credible and approachable healthcare platform in a market where digital health solutions are still emerging:
A 0-to-1 mobile experience that brought five distinct healthcare services; prescription ordering, medicine reminders, health savings, insurance, and telemedicine, into one cohesive and easy-to-navigate app.
A warm, trust-first design language that made healthcare feel accessible and less intimidating for everyday Nigerian users, regardless of their tech familiarity.
// Results
DESIGN OUTCOME
The design established Medica as a credible and approachable healthcare platform in a market where digital health solutions are still emerging:
A 0-to-1 mobile experience that brought five distinct healthcare services; prescription ordering, medicine reminders, health savings, insurance, and telemedicine, into one cohesive and easy-to-navigate app.
A warm, trust-first design language that made healthcare feel accessible and less intimidating for everyday Nigerian users, regardless of their tech familiarity.
// More works
Peterdesigns
// Got a project in mind ?
Let’s work
together
Send a message
Quick chat?
Peter Oladokun
2024ⓒ
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Peterdesigns
// Got a project in mind ?
Let’s work
together
Send a message
Quick chat?
Peter Oladokun
2024ⓒ
Peterdesigns
// Got a project in mind ?
Let’s work
together
Send a message
Quick chat?
Peter Oladokun
2024ⓒ
Back to top